This is probably the first question you are asking yourself as you read this report. So let’s go ahead and actually define for you what online reputation management really is… It is the practice of staying on top of your business’-word-of-mouth and making sure that all of your negative reviews are handled in a proper way. But also, you need to make sure that your customers realize that you appreciate them as well, so you must also stay up to date with the good reviews! Basically reputation management is making your business look good and stand out from your competitors. Let’s face it, if your prospective customer sees one bad review about your business, we can both agree that this could cause that customer to turn to your competition to do business with them instead! So from a business stand point, we want to stay on top of our reputation to make sure that customers gravitate towards our business by seeing that we are good to their peers! To accomplish this task, it is all about playing around with the search engine results. Our goal is to make sure that the bad reviews are off of the first page at the very least, if not gone completely And make sure that our good reviews are right at the top of the search results so that is what prospects will see right from the jump!